bounford.com, headed by Trevor Bounford, is a specialist information design and illustration studio. Working for international organisations and publishers, the firm designs and creates illustrated non-fiction for children and young readers. The firm is particularly expert in translating often complex concepts into clear visual information, using charts, maps, diagrams, icons, pictorial illustration or any other appropriate visual aid. Illustration styles can be varied according to the intended reader’s needs but the essential function of the image is to convey information, simply and clearly.